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Kepler Analytics

Kepler Analytics is an AI-driven retail analytics platform designed to help businesses optimize in-store performance by providing real-time insights into customer behavior, sales drivers, and foot traffic. The tool is primarily used by brick-and-mortar retailers to maximize store efficiency, improve conversion rates, and enhance customer experiences through data-driven decision-making. Kepler integrates hardware such as invisible foot traffic sensors with advanced analytics to track customer movements and purchasing behavior, making it a powerful asset for retailers aiming to optimize store performance and improve return on investment​(
  • AI Models and Tools
  • Ease of Use
  • Performance
  • Collaboration Features
  • Integrations
  • Custom Training
  • Support and Resources
  • Pricing
4.2/5Overall Score
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Pros
  • Real-Time Traffic and Sales Insights: Offers actionable data on foot traffic and sales performance, allowing for real-time decision-making.
  • Automated Store Optimization: The KeplerX module automates store management processes based on data-driven insights, improving overall performance.
  • Scalability: Kepler is highly scalable, making it a great option for retailers with multiple stores or large operations.
Cons
  • Limited Integrations: The platform does not offer extensive integration with third-party tools beyond retail analytics, limiting its flexibility for businesses using multiple platforms.
  • Pricing for Small Retailers: The pricing structure may be too high for small or mid-sized retailers with lower foot traffic volumes.
  • Learning Curve for Advanced Features: While the platform is easy to use for basic functions, leveraging its more advanced analytics may require training and support​(

Kepler Analytics Key Features

  1. Foot Traffic and Conversion Rate Measurement
    Kepler Analytics employs wireless sensors to track foot traffic in and around stores, allowing retailers to measure shopfront and fitting room conversion rates. These insights help identify how many customers enter a store and what percentage make a purchase, giving retailers a clearer picture of store performance.

    • Example: A clothing retailer can track foot traffic in real-time, identifying which times of day or days of the week bring in the most traffic and adjusting staffing accordingly to meet demand.
  2. Real-Time Monitoring and Forecasting
    The platform provides real-time data and forecasts, enabling retailers to see which stores are likely to miss sales targets and take action before the day ends. This feature helps businesses stay proactive and optimize daily operations.

    • Example: A regional manager can use real-time dashboards to identify underperforming stores and take corrective action, such as deploying additional staff or launching targeted promotions.
  3. Sales and Staff Optimization
    Kepler helps retailers understand the relationship between foot traffic and sales performance, offering insights into customer-to-staff ratios and staff utilization. This ensures that stores are appropriately staffed based on customer traffic patterns.

    • Example: A large retailer can use Kepler to optimize staffing levels during peak hours, ensuring that there are enough employees available to assist customers and drive sales​.
  4. KeplerX Automation
    The KeplerX module automates store performance improvements by generating actionable recommendations based on collected data. Retailers can monitor compliance with these recommendations and ensure that operations align with the analytics insights.

    • Example: If a store’s conversion rate drops, KeplerX can suggest changes like improving store layout or running promotions to increase sales​.

Our Opinion

Kepler Analytics is a comprehensive retail analytics platform that helps businesses optimize store performance by leveraging real-time foot traffic and sales data. With tools for monitoring, forecasting, and automating store management processes, Kepler is ideal for large retailers or chains looking to enhance in-store customer experiences and drive higher sales conversions. While the platform’s advanced features and pricing may be challenging for smaller businesses, it provides significant value for retailers who want to maximize the efficiency of their brick-and-mortar operations​