hootsuite-owlywriter-ai

Hootsuite OwlyWriter AI

OwlyWriter AI is Hootsuite's AI-powered writing assistant designed to streamline the process of generating social media content. Integrated directly into the Hootsuite platform, OwlyWriter helps social media managers, marketers, and businesses create engaging posts quickly and efficiently. It leverages artificial intelligence to suggest ideas, write posts, and optimize copy for various social media platforms like Facebook, Instagram, Twitter, and LinkedIn.
  • AI Models and Tools
  • Ease of Use
  • Performance
  • Collaboration Features
  • Integrations
  • Custom Training
  • Support and Resources
  • Pricing
4.5/5Overall Score
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Pros
  • Seamlessly integrated into Hootsuite’s social media management platform
  • Effective at generating creative, relevant social media post ideas
  • Repurposes existing content to extend the value of long-form material
  • Customizable tone for different brand voices and audiences
  • Seasonal and event-based suggestions to keep content timely
  • Strong scheduling and campaign management features through Hootsuite
Cons
  • Limited advanced collaboration tools within the OwlyWriter AI feature itself
  • May require manual editing for highly nuanced or specific brand messaging
  • Some users may find the overall Hootsuite subscription costly if they are only interested in OwlyWriter AI

Hootsuite OwlyWriter AI primarily caters to those looking to save time while maintaining quality and creativity in their social media content. It’s particularly useful for businesses and social media teams that need to manage multiple accounts and produce large volumes of content. The AI tool ensures that posts are engaging, relevant, and tailored to the specific needs of a brand’s audience.

Hootsuite OwlyWriter AI  Key Features

  1. Post Idea Generation OwlyWriter AI helps users generate new content ideas based on specific keywords, topics, or recent trends. The AI suggests post ideas to keep social media content fresh and engaging.
    • Example: A marketer can input the keyword “sustainable fashion,” and OwlyWriter AI will suggest creative post ideas related to eco-friendly clothing, upcoming trends, and brand messaging focused on sustainability.
  2. Content Repurposing OwlyWriter AI can take existing content, such as blog posts or product descriptions, and turn them into new social media posts. This is ideal for brands looking to maximize the value of long-form content by breaking it down into shorter, more digestible posts.
    • Example: A blog post on “10 Ways to Improve Your Digital Marketing Strategy” can be repurposed into multiple social media posts, each highlighting a different tip from the article.
  3. Post Expansion and Trimming Whether a post needs to be shortened to fit Twitter’s character limit or expanded to offer more detail for a LinkedIn article, OwlyWriter AI adjusts the length of content to suit different platforms.
    • Example: A long LinkedIn post can be condensed into a tweet or expanded into a more detailed Instagram caption, ensuring the message is optimized for the platform.
  4. Tone Customization OwlyWriter allows users to customize the tone of their posts, ensuring that the content aligns with their brand voice. Whether the tone needs to be formal, casual, or humorous, the AI adapts the writing style accordingly.
    • Example: A luxury brand can use a formal tone for its Instagram posts, while a trendy, youthful brand can opt for a more conversational and casual voice.
  5. Seasonal and Event-Based Suggestions OwlyWriter AI provides content suggestions based on upcoming holidays, seasons, or current events. This feature is particularly useful for brands that want to capitalize on timely and relevant social media opportunities.
    • Example: Before Black Friday, OwlyWriter AI can suggest post ideas focused on promotions, discounts, or holiday gift guides to drive sales during the holiday season.
  6. Integrated Content Calendar As part of the Hootsuite platform, OwlyWriter AI integrates seamlessly with Hootsuite’s social media content calendar, allowing users to schedule posts and manage campaigns across multiple platforms from one place. This feature helps streamline the content creation and scheduling process.
    • Example: A social media manager can generate posts for the upcoming week using OwlyWriter AI and then immediately schedule them in the Hootsuite content calendar for automatic publishing.

Our Opinion On Hootsuite OwlyWriter AI

OwlyWriter AI is an excellent addition to the Hootsuite platform, offering a powerful solution for social media managers and marketers looking to generate creative, optimized posts quickly. Its integration with Hootsuite’s broader social media management toolkit makes it especially valuable for teams managing multiple accounts or platforms. While the AI excels at generating ideas, repurposing content, and customizing tone, users may need to refine the AI-generated content to ensure it fits perfectly with their brand.

For small to medium businesses, agencies, and marketers already using Hootsuite, OwlyWriter AI is a valuable time-saving tool that enhances productivity and content quality. It is best suited for those looking to simplify their social media content creation process while maintaining flexibility and control over their brand’s messaging.

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