
Looker: Advanced Business Intelligence and Data Visualization
Looker is a robust business intelligence (BI) and data analytics platform designed to help organizations explore, analyze, and share real-time business insights. Unlike traditional BI tools that focus solely on visualizations, Looker allows users to dig deeper into their data using LookML, a SQL-based modeling language that gives users the power to create custom data models and dashboards. Looker’s ability to deliver embedded analytics and integrate seamlessly with other data sources makes it particularly popular for organizations needing high flexibility and data control.