In 2024, artificial intelligence (AI) has revolutionized many industries, including copywriting. AI tools now help businesses, marketers, and content creators generate high-quality, engaging, and optimized content with minimal effort. From crafting catchy headlines to optimizing long-form articles, AI-powered copywriting tools have become indispensable for companies aiming to scale their content production. But with so many tools available, which are the best copywriting AI tools in 2024?
In this comprehensive guide, we’ll review the 20 best copywriting AI tools of 2024, outlining their key features, use cases, pros, cons, and pricing. Whether you’re a small business owner, a marketer, or a content writer, these AI tools can enhance your productivity and content quality.
1. Jasper
Jasper AI is a leading AI copywriting tool designed to help users create high-converting content across various platforms, including blog posts, social media, ads, and emails. The tool is built on OpenAI’s GPT-4 model and offers templates for different use cases.
- Key Features:
- Over 50 content templates
- Supports multiple languages
- AI writing assistant for SEO-friendly content
- Integrates with Surfer SEO for optimization
- Pros:
- Wide range of templates
- Highly customizable content
- Great for long-form and short-form content
- Cons:
- Pricing is higher than some competitors
- May require manual edits for highly technical content
- Pricing: Starts at $49/month
2. Copy.ai
Copy.ai is an AI tool known for creating quick, high-quality content for ads, social media posts, blogs, and product descriptions. It’s particularly great for businesses looking to generate short-form copy rapidly.
- Key Features:
- Pre-designed templates for various copy needs
- Supports 25+ languages
- AI rephrasing and content generation
- Pros:
- Easy to use
- Offers a free plan
- Supports multiple languages
- Cons:
- Limited control over the final copy
- Advanced users may find it lacks deeper customization
- Pricing: Free plan available; paid plans start at $35/month
3. Writesonic
Writesonic is an AI copywriting tool that excels in generating both short-form and long-form content, such as blog articles, ads, and landing pages. Its AI model is trained to create SEO-friendly and engaging content.
- Key Features:
- AI-generated content across multiple formats
- Offers SEO optimization
- Supports over 20 languages
- Pros:
- Affordable and user-friendly
- Versatile templates
- SEO-friendly content
- Cons:
- Generated content may need manual editing for accuracy
- Limited customization for advanced users
- Pricing: Free trial available; paid plans start at $19/month
Rytr
Rytr is a budget-friendly AI copywriting tool designed for users who want to create content quickly and efficiently. It offers multiple writing tones and supports over 30 languages.
- Key Features:
- Over 40 use cases for content generation
- Built-in plagiarism checker
- Customizable tone and style
- Pros:
- Affordable pricing
- User-friendly interface
- Multilingual support
- Cons:
- Basic collaboration features
- May require edits for complex topics
- Pricing: Free plan available; paid plans start at $9/month
4. Hypotenuse AI
Hypotenuse AI specializes in generating product descriptions and e-commerce content. It’s an excellent tool for online retailers looking to automate content creation for large catalogs.
- Key Features:
- Bulk content generation for product descriptions
- SEO optimization features
- AI-powered text generation from images
- Pros:
- Great for e-commerce businesses
- High-quality product descriptions
- Bulk content generation
- Cons:
- Limited real-time collaboration
- Pricey for small businesses
- Pricing: Plans start at $29/month
5. QuillBot
QuillBot is known for its AI-powered paraphrasing capabilities, helping users rephrase and improve their content while maintaining its original meaning. It’s widely used by students, professionals, and writers.
- Key Features:
- Paraphrasing tool with multiple writing modes
- Grammar checker and plagiarism detection
- Integrates with Google Docs and Microsoft Word
- Pros:
- Excellent for rewriting and paraphrasing
- Easy to use
- Offers a free plan
- Cons:
- Limited to content rephrasing, lacks deep content creation features
- Pricing: Free plan available; premium plans start at $9.95/month
6. Copysmith
Copysmith is a versatile AI tool designed for marketers and businesses. It specializes in generating ad copy, product descriptions, and email content, and it supports bulk content generation.
- Key Features:
- Bulk content generation
- SEO optimization tools
- Integrates with Shopify and Google Ads
- Pros:
- Bulk generation saves time for e-commerce businesses
- Easy-to-use templates
- SEO-friendly copy
- Cons:
- Basic collaboration tools
- Limited advanced customization options
- Pricing: Starts at $19/month
7. Smart Copy by Unbounce
Smart Copy by Unbounce offers AI-generated marketing copy for a wide range of use cases, including landing pages, emails, and ads. It’s particularly great for marketers looking to optimize conversion rates.
- Key Features:
- Template-based content generation
- Chrome extension for easy access
- Supports tone customization
- Pros:
- Great for landing pages and ad copy
- User-friendly interface
- Easy integration with Unbounce
- Cons:
- Lacks advanced collaboration features
- Limited free version
- Pricing: Free plan available; paid plans start at $9/month
8. Outranking
Outranking is a powerful SEO content creation and optimization platform that uses AI to help users research, create, and optimize content for search engines. It’s ideal for marketers focused on driving organic traffic.
- Key Features:
- Content brief generator
- SEO-driven AI writing
- Competitor analysis
- Pros:
- Excellent for SEO content creation
- Provides detailed competitor analysis
- Customizable content briefs
- Cons:
- May require a learning curve for beginners
- Pricey for smaller teams
- Pricing: Plans start at $79/month
9. Writecream
Writecream focuses on AI-generated marketing content, including personalized emails, LinkedIn outreach, and social media posts. Its personalization features make it great for lead generation.
- Key Features:
- Cold email generation
- LinkedIn outreach messages
- Personalized content for lead generation
- Pros:
- Easy-to-use personalization features
- Great for outreach campaigns
- Affordable pricing
- Cons:
- Limited collaboration features
- Content quality may require manual editing
- Pricing: Free plan available; paid plans start at $29/month
10. Anyword
Anyword is an AI copywriting tool designed to create high-converting marketing copy. It offers predictive performance scores, helping users choose the best-performing copy for ads, emails, and landing pages.
- Key Features:
- Predictive performance score
- Audience targeting
- A/B testing for ad copy
- Pros:
- Predictive performance data helps improve conversion rates
- Great for ad campaigns and marketing copy
- Supports multiple content formats
- Cons:
- Lacks advanced customization options
- Requires higher-tier plans for full functionality
- Pricing: Plans start at $79/month
11. Jenni AI
Jenni AI is a writing assistant that helps users generate content quickly and effectively. It’s suitable for students, professionals, and writers who need assistance in drafting essays, blogs, or research papers.
- Key Features:
- AI-powered writing assistant
- Citation and plagiarism checking
- Customizable writing styles
- Pros:
- Great for academic and long-form writing
- Offers real-time suggestions
- Easy-to-use interface
- Cons:
- Lacks advanced SEO features
- May need editing for technical content
- Pricing: Free plan available; premium plans start at $9/month
12. Describely
Describely is an AI tool focused on generating high-quality product descriptions for e-commerce businesses. It offers bulk content generation, making it ideal for retailers with large product catalogs.
- Key Features:
- Bulk product description generation
- SEO optimization
- Customizable tone and style
- Pros:
- Perfect for e-commerce businesses
- High-quality SEO-friendly descriptions
- Supports bulk generation
- Cons:
- Lacks advanced collaboration tools
- Limited customization for industry-specific needs
- Pricing: Plans start at $49/month
13. Wordtune
Wordtune is an AI writing assistant that focuses on improving the clarity, tone, and style of writing. It’s primarily used for rewriting and refining sentences to enhance readability, making it useful for students, writers, and professionals.
- Key Features:
- Rephrasing and sentence suggestions
- Tone customization for different contexts (e.g., formal, casual)
- Shortening and expanding sentences to fit different formats
- Pros:
- Excellent for improving clarity and flow
- Supports tone adjustment to suit different audiences
- Intuitive and easy-to-use interface
- Cons:
- Lacks deep content generation capabilities beyond sentence improvement
- Limited collaboration features
- Pricing: Free plan available; premium plans start at $9.99/month
14. Hootsuite OwlyWriter AI
Hootsuite’s OwlyWriter AI is designed specifically for social media content creation. It helps social media managers generate engaging posts quickly, saving time and maintaining consistency across different platforms.
- Key Features:
- Social media post idea generation
- Seasonal and event-based content suggestions
- Direct integration with Hootsuite’s social media scheduling tools
- Pros:
- Seamless integration with Hootsuite’s broader social media management tools
- Provides post suggestions based on current events and trends
- User-friendly interface
- Cons:
- Limited functionality beyond social media copy
- Lacks advanced collaboration tools for large teams
- Pricing: Included with Hootsuite’s subscription plans, starting at $19/month
15. Frase
Frase is an AI tool specifically designed for SEO content creation. It assists in researching topics, optimizing content for search engines, and generating content briefs based on competitor analysis.
- Key Features:
- Content brief generator
- AI-powered content writing and optimization
- SERP analysis and competitor research
- Pros:
- Excellent for SEO content optimization
- Helps users create high-ranking content with minimal effort
- Customizable content briefs and outlines
- Cons:
- Requires manual tweaking for highly technical content
- Limited collaboration tools
- Pricing: Starts at $14.99/month
16. Scalenut
Scalenut is a robust AI tool for content creation and SEO optimization, designed to help marketers and businesses create comprehensive content that ranks well in search engines. It offers content briefs, AI writing, and real-time SEO feedback.
- Key Features:
- AI content generation for blogs, product descriptions, and more
- SEO-driven content optimization
- Topic clusters and content planning
- Pros:
- Provides in-depth SEO recommendations
- Easy-to-use content brief generator
- Ideal for marketers focused on organic traffic growth
- Cons:
- Basic collaboration features
- Manual editing required for technical content
- Pricing: Free trial available; paid plans start at $39/month
17. Peppertype.ai
Peppertype.ai is an AI-powered tool designed to create high-quality copy across various platforms, including social media posts, blog content, product descriptions, and more. Its templates cover a wide range of content needs, making it a versatile tool for marketers and businesses.
- Key Features:
- 30+ content templates for various use cases
- SEO-friendly content creation
- Customizable tone and style options
- Pros:
- Wide range of templates
- Easy-to-use interface with minimal learning curve
- Supports tone adjustment for different types of content
- Cons:
- Limited real-time collaboration features
- May require manual tweaking for advanced content needs
- Pricing: Starts at $35/month
18. DeepL Write
DeepL Write is an AI writing assistant designed by DeepL, known for its translation services. It provides advanced grammar and style improvements, helping users refine their writing, especially when writing in multiple languages.
- Key Features:
- Advanced grammar and tone suggestions
- Seamless integration with DeepL translation services
- Multilingual writing assistance
- Pros:
- Excellent for non-native English speakers
- Strong grammar and sentence improvement tools
- Easy integration with translation services
- Cons:
- Lacks deep content generation features
- Limited collaboration tools for teams
- Pricing: Free plan available; premium starts at $8.74/month
19. INK Editor
INK Editor is a versatile AI tool designed for content creation and SEO optimization. It helps users create high-ranking blog posts and articles while providing real-time SEO feedback to ensure the content is search engine-friendly.
- Key Features:
- AI-powered writing assistant for blog posts and articles
- Real-time SEO optimization tools
- Readability and tone improvement suggestions
- Pros:
- Strong SEO optimization features
- Provides real-time feedback as users write
- User-friendly interface with distraction-free writing mode
- Cons:
- Limited advanced collaboration features
- Custom AI training features could be improved
- Pricing: Free plan available; premium plans start at $29/month
Conclusion: Which AI Copywriting Tool Is Best for You?
The rise of AI copywriting tools has transformed the way content is created, optimized, and delivered across various platforms. Each tool on this list offers unique features, making them suitable for different types of users and businesses.
- For marketers and agencies: Tools like Jasper, Scalenut, and Frase provide powerful SEO and content creation features, ideal for producing large volumes of content optimized for search engines.
- For e-commerce businesses: Copysmith and Hypotenuse AI stand out for their bulk content generation capabilities, making them perfect for generating product descriptions.
- For freelancers and small businesses: Rytr, Writesonic, and Peppertype.ai offer affordable, easy-to-use platforms that help create high-quality content quickly.
- For social media managers: Hootsuite OwlyWriter AI is a great choice for generating engaging social media posts across multiple platforms.
Ultimately, the best copywriting AI tool for you depends on your specific needs, budget, and content goals. Whether you’re looking for SEO optimization, content creation, or social media post generation, there’s an AI tool that can help streamline your process and enhance your productivity.
In 2024, AI copywriting tools are no longer a luxury—they’re a necessity for businesses and content creators who want to stay ahead of the competition. Choose the tool that fits your needs and start creating smarter, faster, and better content today.
